Why Multimedia Design? Designers with capabilities across multimedia have the creative world open to them, with opportunities in graphics, illustration, web, gaming, film and video, social media and photography to name a few. The entire world engages with every aspect of modern life through various forms of media, and the it is the creators behind this imagery, videography and innovative art that we are shaping through our courses. Multimedia is also non-specific by industry, meaning that the skills and knowledge possessed by these versatile designers can offer careers in literally any sector or organization – the sky’s the limit.

Who Should Apply?  This four-year undergraduate program gives students the opportunity to specialize in mass communication, production, or advertising, so an interest and knowledge of these industries will be a bonus. If you have a creative flair and excellent visual communication skills, or perhaps an interest or passion for art, then Multimedia Design is for you. Students who possess strong IT skills and have a basic understanding of design software will also have an advantage on this creative program.

Program Content  At the beginning, students are exposed to the role of imagery in culture, along with the ability to translate concepts, subjects, themes or narratives into visual language. Focus is given to today’s computer culture, covering information networks, multimedia environments and design and innovation processes. Each specialisation option develops a solid base of multimedia skills and knowledge, encompassing interface design, 2-D animation, video production, introductory software development, web-based design, and digital audio, and hands-on experience with real-world multimedia production. Budding photographers and videographers have their talent nurtured by learning technical skills and the process and philosophy of the art, moving on to image modification skills. Hand artists will also excel here in learning the translation of their craft to the digital medium. Students also have the choice to undertake an internship in one of our partner media agencies, preparing them to step into the workplace as ready designers.

With electives offered across business and professional services as well as technology entrepreneurship, designers are well-versed in not only the technical and creative side of their field, but are also given the awareness of how their skills enhance companies and products, enabling them to take on leadership roles in a variety of sectors.

Why Management? Modern managers at the top of their game do not only lead teams – they are skilled problem-solvers, experts at cost analysis and are able to leverage technology to develop their businesses and impact wider industries. A BBA degree in Management creates a world of opportunity for leadership careers across industry, government, and non-profit organizations, as well as for advanced study.

Who Should Apply? With this four-year undergraduate curriculum, we are cultivating future business leaders who have a strong interest in collaboration and communication, and are able to negotiate any situation skillfully. The ability to self-motivate and self-start will be a bonus, due to the case study and internship elements of this program. Applicants should have strong analytical skills, and an ability to work collaboratively across all levels of an organisation, with an existing eye for business development and team talent opportunities in a company or situation.

Program Content  BBA students study a holistic program require analytical, conceptual and strategic problem-solving skills, and can be applied across a range of industry sectors. This professionally-oriented four-year program provides a solid grounding in the entire business ecosystem. It incorporates accounting, business law, macro and micro-economics, marketing, management, strategy and ethics. Following the core programs you will learn to address emerging issues, and to respond with innovation, through focused modules on operations management, HR, cross-cultural development, and international trade and investment. This program also develops entrepreneurship, with family business, managing change and negotiation as key advanced elements. Throughout the program the use of problem analysis, critical thinking, communication skills, and technological skills ensure graduates are work-ready leaders.